The Emirates Telecommunications Group Company, e&, initiated the early stage of discussions with the Czech-based PPF Group regarding a potential partnership to acquire a majority stake in PPF Telecom's assets in Bulgaria, Hungary, Serbia, and Slovakia. 

This strategic acquisition aligns seamlessly with E&'s overarching goal to expedite its international expansion endeavors and embark on diversification into new geographic territories. The impetus behind this acquisition is firmly rooted in E&'s vision to establish a robust presence and facilitate advancements within the Central and Eastern Europe (CEE) region. By harnessing this opportunity, E& aspires to fortify its foothold and spur progress across this dynamic geographical expanse. The telecom assets of PPF, collectively known as PPF Telecom, encompass Yettel Bulgaria, Yettel Hungary, Yettel Serbia, the operational framework of O2 Slovakia, as well as the integral infrastructure enterprises of CETIN and O2 Networks. These entities, combined, cater to a substantial customer base exceeding 10 million individuals, accentuating the magnitude and impact of this strategic acquisition.