IFC will be the co-advisor with the Development Bank of the Philippines (DBP) to the Department of Transportation of the Philippines for the structuring and tendering of the PPP components (bus operations and system management) of the Cebu Bus Rapid Transit project.  

The Cebu BRT will be the first bus rapid transit project in the Philippines, and will act as a model for the development of future BRT systems across the country.  

In June, 2010 the World Bank, in cooperation with the Government of Cebu City and the Government of the Philippines Department of Transport and Communications, DOTC, and the National Economic Development Authority (NEDA), completed a Pre feasibility study whose final report was entitled Study and Concept Plan for a Demonstration Bus Rapid Transit Corridor.

At the same time the Pre feasibility was underway, a broader study to prepare a comprehensive, multimodal urban public transport master/strategic plan for Metropolitan Cebu was being carried out under the auspices of the DOTC.

The conclusions of the Pre feasibility reflects the view of leadership of Cebu City and DoTC that a seachange in the way public transport is provided is needed for Cebu to be able to avoid the environmental and transport issues that have accompanied rapid development in Manila and other Asian cities and develop in a sustainable direction.

BRT thus was and is seen as a catalyst for change and the Pre feasibility was conducted with this perspective.